SEO, GEO, AEO and content services

Three ways for home service businesses to work with us, from a free report to ongoing care, with SEO content and thought leadership built in. Every one starts with an audit of your real site, so the work is based on what we find.

Electrician in safety glasses fitting a new wall outlet

Visibility audit

Free

We read your website the way Google and AI crawlers do and score it on a 100-point checklist. You get the scores and a ranked fix list, written so you or your web person can act on it right away.

What you get

Reviewed by a person and emailed within 2 business days.

  • Overall visibility score, plus SEO, GEO and AEO
  • Page speed and phone usability, measured in a real browser
  • Your problems ranked by impact, with the fix for each
  • A preview of how your homepage looks on desktop and phone

Fix-it package

$750 to $1,500, one time

We take the audit's fix list and do the work, highest impact first. Every change is listed, so you can see exactly what you paid for.

What's included

  • Full technical, local SEO and AI search audit
  • A prioritized fix list, worked through in order
  • Google Business Profile optimization
  • LocalBusiness and FAQ schema added to your site
  • Answer-ready content fixes on your key pages

Monthly care

$600 a month

Search keeps moving, and so do your competitors. Monthly care keeps your site healthy, adds content that wins new searches and tracks what AI assistants say about you.

Every month

  • Weekly site health re-check
  • 4 new pieces of content: service pages, town pages or guides
  • Google Business Profile posts
  • AI mention tracking for your key local searches
  • Month to month, cancel any time

Growth

$1,500 a month

For companies with several trucks that pay for most of their calls through Google Ads, Local Services Ads or lead sites. We build the pages that win your replacement, install and upgrade searches, so more of your calls come from search and fewer carry a per-lead fee.

Every month

  • Everything in Monthly care
  • 8 new pages for your highest-value services and the towns you serve
  • A competitor review for each big-ticket service: who ranks above you and why
  • 20 customer questions tracked in ChatGPT, Perplexity and Gemini
  • Review request plan and Google Business Profile management
  • Month to month, cancel any time

Authority

From $2,500 a month

For companies that cover several towns or more than one trade. Everything in Growth, with pages for every service in every town you serve and a competitor review for each market. We confirm the price in writing once we know how many markets you cover.

Every month

  • Everything in Growth
  • A page for each service in each town you cover
  • A competitor review for each trade and market
  • Month to month, cancel any time

Content that earns the call

Rankings bring visitors. Content turns them into customers and gives Google and AI tools something worth citing. It's part of every plan, and we go deeper when you want to lead your local market.

SEO content

Service pages, town pages and answer-first FAQs written around what homeowners really search. Each page has one job: rank for that search and win the call.

Service pagesTown pagesFAQs

Content marketing

Guides, project write-ups and Google Business Profile posts that keep you visible between jobs.

GuidesProject storiesProfile posts

Thought leadership

Expert articles and local explainers under your company name, so you are the contractor that customers and AI tools quote. It builds the mentions and authority AI search leans on.

Expert articlesLocal authorityAI citations

Included at a lighter level in Monthly care. Want more? We scope extra content in writing, with a price, before any work starts. Read our guides to see how we write.

SEO, AEO and GEO, side by side

Good SEO is the base. AI tools pull much of what they say from the same pages search engines crawl, so a site Google can't read is hard for AI to cite.

TypeWhat it isWhere it shows upWhat helps
SEOGetting your pages to rank in normal search results.Google and Bing results, Google Maps and the map pack.Fast pages Google can crawl, a page for each service and area, a complete Google Business Profile.
AEOBeing the direct answer to a customer's question.Featured snippets, People Also Ask boxes and voice assistants.Question headings with short, direct answers, FAQ sections, clear lists and tables.
GEOBeing cited or recommended inside AI-written answers.ChatGPT search, Google AI Overviews, Perplexity, Gemini and Copilot.Letting AI crawlers in, structured data, clear facts about who you are, answer-first content.

What the audit checks

Three questions, 46 checks. Each finding comes with what to fix first.

Can Google reach and trust every page?

Technical SEO

  • HTTPS, redirects and broken links
  • robots.txt and XML sitemap
  • Pages hidden from Google by mistake
  • Titles, descriptions and main headings
  • Canonical tags and duplicate pages
  • Thin pages with too little content
  • Page speed on a mid-range phone

Is it clear where you work?

Local SEO

  • LocalBusiness structured data
  • Same name, address and phone everywhere
  • Tap-to-call phone number
  • Service and town pages

Can AI tools read and quote you?

GEO and AEO

  • AI crawlers allowed in robots.txt
  • Schema that spells out your business facts
  • Answer-first content and FAQs
  • Clear who, what and where

See what Google and ChatGPT see

Send us your website. You get a report with your SEO, GEO and AEO scores and the problems to fix first.

Free, with no obligation. The report is yours to keep.