Home services SEO that brings in calls, not just traffic
Home service SEO is the work that puts your company in front of homeowners when they search Google, look at the map pack or ask an AI tool who to call. We build and fix the pages, profile and proof that decide who gets that call, and you pay a clear monthly price instead of a bill for every lead.
- From $600 a month
- Free audit first
- No long contracts
- Google, Maps and AI answers
Where homeowners find a home service company now
A homeowner with a broken furnace or a leaking roof doesn't browse. They search, look at the first few names and call. Three places decide who those names are.
| Where they look | What decides who shows up | What we work on |
|---|---|---|
| Google results | A page that matches the search, a site Google can read and trust, and links from other sites | One page per service and per town, speed, structured data, internal links |
| The map pack | Relevance, distance and prominence, the three factors Google names for local ranking | Google Business Profile setup, categories, services, photos and a steady flow of reviews |
| AI answers | Facts a tool can read, check and quote: services, areas, hours, license, prices and who wrote the page | Clear answer-style pages, LocalBusiness and FAQ markup, a named author and consistent details across the web |
We cover all three together because they feed each other. The same service page that ranks in Google also gives an AI tool something to quote, and the same reviews that lift your profile give a visitor a reason to call.
SEO for your trade
A plumber's best jobs and a roofer's best jobs are found with different searches, and the proof that earns trust differs too. Each trade has its own page with the searches, gaps and fixes that matter.
Pick your trade
- Plumbing SEO: water heaters, repipes and sewer lines, not only drain calls
- HVAC SEO: replacements, installs and tune-ups
- Electrician SEO: panel upgrades, EV chargers and rewiring
- Roofing SEO: replacements, storm work and trust proof
- Pest control SEO: recurring plans and seasonal demand
- Remodeling SEO: kitchen, bath and home improvement projects
- Commercial HVAC SEO and luxury builder SEO for high-ticket work
Why home service SEO is different
Most SEO advice is written for online stores and blogs. A home service company has different problems, and the plan should reflect them.
You sell a service in a place. Google needs to know which towns you serve, and a visitor needs to see proof right away, because a stranger is about to let you into their home.
Your jobs are not equal either. A drain clearing and a full system replacement can be thousands of dollars apart, so the plan should aim at the searches that bring the work you most want, not the most clicks.
What that changes in the work
- Pages for each service, because Google has no page to show for a service you only mention in a list
- Pages for each town, written with real local detail, not copied text with the town name swapped
- A Business Profile set up as a service-area business, with your address hidden if customers never visit
- License, reviews and phone number visible on the first phone screen
- Tap-to-call that works with one thumb
- Reports in booked jobs and calls, not rankings alone
What most home service websites are missing
In October 2026 we audited 20 HVAC, plumbing and roofing websites in the Tulsa area. They averaged 54 out of 100, and none scored above 66. Their technical basics were mostly fine. The gaps were in the things that win the call.
| What the audit looked for | Sites that scored zero, out of 20 |
|---|---|
| A calculator, estimator or diagnostic tool | 20 |
| Service areas in structured data with real places | 19 |
| Services with prices in structured data | 18 |
| A written case study with the problem, fix and result | 18 |
| A named person as author of guides | 15 |
| Proof such as a license or reviews on the first phone screen | 6 |
This is Realo's own data on a small group of sites in one city, so it shows a pattern, not a rule for every company. Read the full Tulsa study, or get the same audit for your site.
How the work runs
We start with your real site and profile, fix what pays back fastest, then keep building. You see every change listed, and you can stop when you want.
Three steps
- Free audit. We score your site for SEO, AI search and conversion, and a person checks every finding before it reaches you.
- Fix the biggest gaps. Pages, Business Profile, structured data and proof, in order of impact.
- Keep building. New service and town pages, guides, profile posts and AI answer tracking each month.
What home services SEO costs with Realo
The audit is free, the one-time Fix-it package is $750 to $1,500, and ongoing plans start at $600 a month. Your trade, number of towns and the size of your site set the final price, and you get it in writing before any work starts. Our guide on what SEO costs for a contractor explains the ranges.
| Option | Price | What you get | Best for |
|---|---|---|---|
| Visibility audit | Free | SEO, GEO and AEO scores and a ranked fix list | Seeing where you stand first |
| Fix-it package | $750 to $1,500, one time | The top fixes done on your site, schema and Google Business Profile | A site that needs a clean-up |
| Monthly care | $600 a month | 1 trade, 1 market, 4 new pages or guides, weekly checks, profile posts and AI mention tracking | Steady growth after the fixes |
| Growth | $1,500 a month | 8 new pages a month for your highest-value services, competitor review, AI question tracking | Companies with several trucks that pay for leads today |
| Authority | From $2,500 a month | Pages for every service in every town, plus a competitor review for each trade and market | Multi-trade or multi-market companies |
How you know it's working
SEO takes months, and anyone who promises a ranking in weeks is guessing. We don't guarantee rankings. We report the things you can check yourself and tie them to calls and booked jobs.
Our guide on how long SEO takes gives the honest timeline, and is SEO worth it for contractors shows how to judge it.
What we track
- Impressions, clicks and average position in Google Search Console
- Calls and form requests from your site and Business Profile
- How each new caller found you, written on the job ticket
- Cost per booked job, compared with your paid lead sources
- Whether AI tools name your company for the questions that matter
Start with the guides
Not ready to talk? These guides cover the questions owners ask us most, with sources for every claim.
Questions about home services SEO
What is home services SEO?
Home services SEO is the work of making a plumbing, HVAC, electrical, roofing, pest control or remodeling company easy to find on Google, in the map pack and in AI answers. It covers your website pages, your Google Business Profile, your reviews and the facts other sites and AI tools can check.
How much does SEO cost for a home service company?
With Realo the audit is free, the one-time Fix-it package is $750 to $1,500, and ongoing plans start at $600 a month. Your trade, number of towns and site size set the final price, and you get it in writing before work starts.
How long does SEO take for a home service business?
Profile and site fixes can show results within weeks, but climbing the search results and map pack usually takes months. Nobody can promise a specific ranking or date, so judge the trend over a quarter or two.
Is SEO better than Local Services Ads or Google Ads?
They do different jobs. Ads bring calls quickly and stop when you stop paying. SEO takes longer but keeps bringing calls without a per-lead fee. Many companies use both, and the lead cost calculator shows which source costs less per booked job.
Do I need a new website for SEO?
Not usually. Most sites can be fixed rather than rebuilt: add pages for each service and town, repair the Business Profile, add structured data and put proof where visitors see it. The free audit shows whether your site needs more than that.
Which trades do you work with?
Plumbers, HVAC companies, electricians, roofers, pest control companies and remodelers across the US. We also have pages for commercial HVAC contractors and luxury custom home builders.
Does SEO help me show up in ChatGPT and other AI answers?
It helps. AI tools favor businesses whose sites state clearly what they do, where and when, and that other sites also mention. We build those facts into your pages and profile, but no one can guarantee a mention.
Do you guarantee rankings?
No. Google doesn't sell rankings and no agency controls them. We commit to specific work, clear prices in writing and reports tied to calls and booked jobs.
What does each lead source cost you?
Put in what you spend on lead sites, Local Services Ads, Google Ads and SEO. See the cost per booked job for each, side by side. Free, and your numbers stay in your browser.
See what Google and ChatGPT see
Send us your website. You get a report with your SEO, GEO and AEO scores and the problems to fix first.
Free, with no obligation. The report is yours to keep.