Content Marketing for contractors: pages that answer, prove and earn calls
Good contractor content is not a blog about nothing. It is the cost guide a homeowner is searching for, the case study that proves you did the same job down the street, and the answer an AI tool can quote. We plan, write and publish it from your real jobs and keep it up to date.
- From $600 a month
- Free audit first
- Month-to-month. 90-day call guarantee. No lock-in.
- Written from your real jobs
Why most contractor content does not work
Most contractor blogs repeat generic tips that every competitor also posts. They rank for nothing and persuade no one. The content that works answers a specific question a buyer is asking, with specifics only you have.
The Tulsa audit shows the gap. Of 20 contractor websites, 18 had no written case study with the problem, fix and result, and 15 had no named person as author of guides. These are the things homeowners and AI tools can check, and almost no one in the group had them.
Content is also how a new site earns links. A cost study, a calculator or original local data gives other sites a reason to mention you, which feeds both rankings and AI citations.
What the Tulsa audit found
- 18 of 20 had no written case study
- 15 of 20 had no named author on guides
- 20 of 20 had no calculator or estimator
- Our own data on a small group of sites in one city
What we write and publish
Every piece starts with a real question and ends with a clear next step, and every claim has a source.
What is included
- A content plan. Topics chosen from real searches, your best-paying jobs and the questions in your calls and reviews
- Cost and price guides. Honest ranges with the factors that move them, for each main job
- How-to and decision guides. Repair or replace, what to expect, how to choose, written to answer in the first lines
- Case studies. Problem, fix and result from your real jobs, with photos and the customer's permission
- Original data and tools. Local cost studies, calculators or checklists that other sites want to cite
- A named expert byline. A real person with a license and years in the trade, shown on every guide
- Sourcing and checks. Every fact checked against its source, and our writing rules applied to every line
- Updates. Older pages reviewed on a schedule so prices and rules stay current
How the work runs
We work to a monthly plan, so you always know what is being published and why.
Four steps
- Plan. We pick the topics for the month from search demand, your jobs and the gaps in your site.
- Interview. We collect the details only you have: prices, photos, jobs, local rules and customer stories.
- Write and check. We draft each piece, check every fact against its source, and send it to you before it goes live.
- Publish and promote. We publish with the right links, structured data and share images, then track how each page performs.
How you can see it working
Content takes time to be found, so we judge it on the trend over a quarter. Each piece has a goal before we write it.
What we report
- Pages published each month against the plan
- Impressions, clicks and average position for each page in Search Console
- Calls and form requests that come from each page
- Links and mentions earned from other sites
- Whether AI tools cite the new pages for your tracked questions
Where Content Marketing sits in our plans
Content Marketing is part of the work in these plans. Your trade, number of towns and the size of your site set the final price, and you get it in writing before any work starts. The audit that comes first is free.
| Plan | Price | What it covers here |
|---|---|---|
| Fix-it package | $750 to $1,500, one time | Fixes to your most important existing pages and a content plan for the next three months |
| Monthly care | $600 a month | 4 new pages or guides a month for one trade and one market |
| Growth | $1,500 a month | 8 new pages a month, with a competitor review to choose the topics |
| Authority | From $2,500 a month | Coverage for every service in every town, plus original data and case studies |
90-day call guarantee. If your tracked calls from Google search and Maps are not above your starting baseline after 90 days, we keep working at no monthly fee. It applies to Monthly care, Growth and Authority. Read the full terms.
See every plan and price on the pricing page, or compare the plans on the services page.
Keep reading
These guides explain the thinking behind this service, with sources for every claim. Our other services work alongside it.
Questions about Content Marketing
What is content marketing for a contractor?
It means publishing pages that answer the questions your buyers ask and prove you can do the work: cost guides, how-to guides, case studies and local data. The goal is calls and booked jobs, not just traffic.
Who writes the content?
We write it, using details from your real jobs, and a named expert with a license is shown as the author. You see every piece before it is published.
How many pieces do I get each month?
Monthly care includes 4 new pages or guides a month and Growth includes 8. Authority covers every service in every town, planned with you.
Do you use AI to write the content?
We use tools to research and draft, and a person checks every fact against its source and edits every piece. We apply our writing rules to remove filler and generic phrasing.
How long until content brings calls?
New pages need to be crawled, indexed and ranked, which usually takes weeks to months. We track impressions first and calls after, and judge results over a quarter.
Do I need a blog?
Not necessarily. Many of the best pieces are service pages, cost guides and case studies, and they live where visitors will find them. We organize them to suit your site.
See what Google and ChatGPT see
Send us your website. You get a report with your SEO, GEO and AEO scores and the problems to fix first.
Free, with no obligation. The report is yours to keep.