LLM Citation Building: be easy for AI tools to find, check and name
Homeowners now ask ChatGPT and other AI tools "who is a good emergency plumber near me?". The answer names two or three companies. LLM Citation Building is how we make sure the sources those tools read are open to them, accurate, and say the same thing about your company.
- From $600 a month
- Free audit first
- Month-to-month. 90-day call guarantee. No lock-in.
- Tracked with the same prompts every month
Where AI tools get local answers
ChatGPT builds local answers from web search run through outside search providers (OpenAI named Bing at launch), your approximate location, and pages its own crawler can read. Independent tests find it cites directories, review sites and business websites most.
Some of this is in your control. OpenAI says sites that block its search crawler, OAI-SearchBot, will not be shown in ChatGPT search answers. In our October 2026 audit of 20 Tulsa home service sites, 9 refused requests from at least one AI crawler, usually through a hosting or security setting the owner had never seen.
Other parts are not. The answers change from one run to the next, and each tool decides for itself. So we work on the sources, and we measure with repeated tests, not a single lucky prompt.
What AI tools read
- Your website, if its crawler is allowed in
- Bing and other search results that feed the tool
- Directories and review sites that copy your name, phone and hours
- Other sites that mention and link to you
What we build and fix
Citations come from being easy to find, easy to check and mentioned in more than one place.
What is included
- Crawler access. We check robots.txt and your host's bot settings so search crawlers such as OAI-SearchBot, PerplexityBot, Bingbot and Googlebot are not blocked
- Consistent listings. The same name, address, phone and hours on your Google, Bing and Apple listings and the main directories
- Clear company facts. Services, areas, license, years in business and prices stated in plain text and structured data
- Answer-style pages. Pages built around the questions homeowners ask, with a direct answer first
- Original data worth citing. Studies, cost ranges and case studies from your own work that other sites can quote
- Mentions on other sites. Local press, supplier and manufacturer pages, chambers and trade associations, with links that use plain names
- A llms.txt file. A plain summary of your company for AI tools, which can help some of them even though Google says it does not need one
- Prompt tracking. A fixed list of homeowner questions tested every month in the main AI tools
How the work runs
We begin with a baseline: what the main AI tools say about you and your competitors today.
Four steps
- Baseline. We ask the main AI tools the same set of homeowner questions and record who gets named and which sources they cite.
- Open and clean up. We fix crawler blocks and make your listings and company facts consistent.
- Build the sources. We publish pages and original data, and earn mentions on sites AI tools already cite.
- Re-test monthly. We repeat the same prompts each month and report what changed.
How you can see it working
AI answers vary from run to run, so a single test proves little. We repeat the same prompts and look at the trend across several runs and months.
What we report
- Which companies each tool names for your fixed list of questions
- Which sources the tools cite for your market
- Whether your site and listings are readable by the main AI crawlers
- New mentions and links earned that month
- Calls and form requests that mention ChatGPT or other AI tools
Where LLM Citation Building sits in our plans
LLM Citation Building is part of the work in these plans. Your trade, number of towns and the size of your site set the final price, and you get it in writing before any work starts. The audit that comes first is free.
| Plan | Price | What it covers here |
|---|---|---|
| Fix-it package | $750 to $1,500, one time | Crawler checks, consistent business facts, schema and the first answer-ready fixes |
| Monthly care | $600 a month | Monthly AI mention tracking for one trade and one market |
| Growth | $1,500 a month | AI question tracking across more prompts, plus a competitor review of who the tools name |
| Authority | From $2,500 a month | Tracking and citation work across several trades and markets |
90-day call guarantee. If your tracked calls from Google search and Maps are not above your starting baseline after 90 days, we keep working at no monthly fee. It applies to Monthly care, Growth and Authority. Read the full terms.
See every plan and price on the pricing page, or compare the plans on the services page.
Keep reading
These guides explain the thinking behind this service, with sources for every claim. Our other services work alongside it.
Questions about LLM Citation Building
What is LLM citation building?
It is the work of making your company easy for AI tools like ChatGPT, Perplexity, Gemini and Copilot to find, check and name. That means open crawlers, consistent listings, clear company facts and mentions on sources the tools already read.
Where does ChatGPT get local business information?
From web search run through outside providers, your approximate location and pages its own crawler can read. Independent tests find it cites directories, review sites and business websites most, and nobody has shown it reads Google Business Profile directly.
Can I pay to be recommended by ChatGPT?
No. ChatGPT does not sell placement in its answers. Be careful with anyone who says they can sell you a spot.
Why do AI answers change every time?
The tools generate each answer fresh and use different sources from run to run. That is why we test the same prompts repeatedly and track the trend instead of one answer.
Does my website block AI crawlers?
Possibly without your knowing. A line in robots.txt, or a security or hosting setting, can turn them away. We check both as part of the audit.
How long until AI tools name my company?
It depends on your market, your current sources and how often the tools refresh. We track monthly and report what changed.
See what Google and ChatGPT see
Send us your website. You get a report with your SEO, GEO and AEO scores and the problems to fix first.
Free, with no obligation. The report is yours to keep.