Local Services Ads Management: get verified, appear at the top and dispute the leads you should not pay for
Local Services Ads sit above the regular Google results for many home service searches, and you pay per lead instead of per click. Getting approved takes paperwork, and keeping the account profitable takes weekly attention. We handle both.
- Add-on, $300 a month
- Your own LSA account
- Lead fees paid by you to Google
- Month-to-month, no lock-in
What Local Services Ads are and why they need care
Local Services Ads are Google's pay-per-lead ads for service businesses. Google screens each business before it can appear, and the ads show above the standard results for supported trades.
You pay when a lead comes in, not when someone clicks. That is a better deal when leads are good and a poor one when they are not, so lead quality and disputes matter.
How you rank in these ads depends on factors Google controls, such as your reviews, how fast you answer and how close you are to the customer. We cannot buy a better spot, but we can fix the parts you control.
What drives results in LSA
- Verification. Licenses, insurance and checks must be complete
- Reviews. A healthy count and rating on your Google profile
- Answering fast. Missed leads can hurt your standing
- Budget and hours. Set to match your real capacity
What we set up and manage
We treat LSA as a lead source that has to pay for itself, so we watch the cost of each lead, not only the count.
What is included
- Sign-up and verification. We guide you through the documents Google asks for and keep track of renewals
- Profile and services. Job types, service areas and hours set to the work you want
- Budget control. A weekly budget that matches your capacity, adjusted as the season changes
- Lead review. We check leads against Google's rules and dispute the ones that should not be charged
- Reviews. We tie it to your Review Flywheel routine so reviews keep coming
- Answering routine. A plan so leads are answered fast, with Missed-Call Text-Back if you are on Growth
- A monthly report. Spend, leads, booked jobs and cost per booked job
How the work runs
The first step is getting approved. After that, the work is keeping the account profitable.
Four steps
- Prepare. We list the licenses, insurance and checks needed, and help you gather them.
- Apply. We submit your profile and track the approval with Google.
- Launch. We start with a budget you choose and check every lead in the first weeks.
- Improve. Each week we review leads, file disputes and adjust the budget and hours.
How you can see it working
LSA is easy to over-spend on, so the report always ends with cost per booked job.
What we report
- Leads, spend and cost per lead each month
- Leads you booked, where you tell us the result
- Disputes filed and credits received
- Your review count and rating over the same months
- Calls from search and Maps next to LSA leads
How Local Services Ads management is priced
Our plans cover search, Maps and AI visibility. Local Services Ads management is an add-on at $300 a month, and it is not included in any plan. The ad spend is paid by you straight to the platform, on top of our fee. Google's lead fees vary by trade and city, and we do not set them.
| Plan | Price | What it covers here |
|---|---|---|
| Fix-it package | $750 to $1,500, one time | Not available with Fix-it |
| Monthly care | $600 a month | Not included. Add-on at $300 a month |
| Growth | $1,500 a month | Not included. Add-on at $300 a month |
| Authority | From $2,500 a month | Not included. Add-on at $300 a month |
About the call guarantee. The 90-day call guarantee counts tracked calls from Google search and the Google map pack. Calls from paid ads do not count toward it, so ad work is priced and judged on its own results. Read the full terms.
See every plan and price on the pricing page, or compare the plans on the services page.
Keep reading
These guides explain the thinking behind this service, with sources for every claim. Our other services work alongside it.
Questions about Local Services Ads management
What are Local Services Ads?
They are Google's pay-per-lead ads for service businesses. They appear above the regular results for supported trades, and Google screens each business before it can run them. Our guide explains how they work.
How much do Local Services Ads cost?
You pay Google per lead, and the price varies by trade and city. Our management fee is $300 a month, as an add-on to any monthly plan, and the lead fees are paid by you straight to Google.
Can you get me approved?
We prepare and submit your application and keep track of renewals. Google makes the final decision, so we cannot promise approval.
Can you get me to the top spot?
No. Google decides the order using factors such as reviews, response speed and distance. We improve the parts you control.
What about leads I should not pay for?
Google has rules for which leads can be disputed. We review your leads against them and file disputes. Google decides each dispute.
Are Local Services Ads covered by the 90-day call guarantee?
No. The guarantee counts tracked calls from Google search and the map pack. LSA leads are reported separately.
Is Local Services Ads available for my trade and city?
It depends on the trade and the area. We check availability before we quote.
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